Atlanta Sports Council
The Atlanta Sports Council promotes the value of sports growth in Atlanta and Georgia by acting as an authority on the economic impact, visibility and quality of life issues associated with sports. Its mission is to lead, organize and support sports development with the goal of building Atlanta’s reputation as the Sports Capital of the World.
Since 1985, the Atlanta Sports Council has helped attract more than 60 sporting events to metro Atlanta including Super Bowls XXVIII (1994) and XXXIV (2000), the Centennial Olympic Games, the 1993 and 2003 Women’s NCAA Final Four, 2002 and 2007 Men’s Final Four, 1998, 2000 and 2002 TOUR Championship, 2000 Major League Baseball All-Star Game, 2001 PGA Championship, 2003 NBA All-Star Game and 2008 NHL All-Star Game.
The Atlanta Sports Council helps drive sports business in Atlanta and has become an expert in determining local and statewide economic impact from these events. In 1997, the Atlanta Sports Council commissioned a detailed study analyzing the business of sports in metro Atlanta . The Atlanta Sports Council Economic Impact Formula was developed in partnership with Atlanta-based McKinsey & Company and Dr. Bruce Seaman , Georgia State University economics professor and president of the Association for Cultural Economics. The formula provides an accurate approximation of the direct and induced economic impact generated by major sporting events.
The Atlanta Sports Council is responsible for helping drive more than $1 billion in economic impact to Atlanta from 1999-2006.
235 Andrew Young International Blvd., N.W.
Atlanta, Georgia 30303